IT Teams have an Overwhelming Number of Important Messages to Share with Employees
The accelerated pace of technology comes with an accelerated need for you to communicate with employees. IT leaders need to inform and educate employees about everything from new features, new requirements, new problems, and new security threats, to yes, new ways to communicate and collaborate. Dry emails with complicated instructions and bulky user manuals cannot keep pace with new information flows. They will not get employees’ attention in the way you need to educate and inform them.
Use Targeted Messaging, Multiple Channels, Multiple Times...It Works
In the attention economy, where your attention is the currency and the competition for it is fierce, messages must be short, targeted, crisp, and concise. If they are not, they will be overlooked or ignored. Great IT communication starts with great content like this.
How many times have you heard someone ask “Did you get my email?” Well of course you did, but did you read it? Marketers will debate whether the effective message frequency is three, seven, or maybe even twenty, but we know for sure that it is more than one. IT needs to leverage every channel at their disposal including email, blogs, intranets, lunch and learns, collaborative platforms, video, and mobile apps.
Content Marketers Speak to their Audience’s Interests, not just their Needs
IT leaders have more than enough core messaging to do, but they have sought after expertise that can help employees at home and at play too. Don’t be afraid to push out messages that help employees navigate their home security, backups, social media, and productivity app interests. You don’t have to own these solutions, but employees will appreciate your guidance. Consider pushing out messages like these to company collaboration platforms to encourage employees to share experiences and help each other.
Use a Campaign Approach to Schedule Communications
IT leaders have more than enough core messaging to do, but they have sought after expertise that can help employees at home and at play too. Don’t be afraid to push out messages that help employees navigate their home security, backups, social media, and productivity app interests. You don’t have to own these solutions, but employees will appreciate your guidance. Consider pushing out messages like these to company collaboration platforms to encourage employees to share experiences and help each other.
Did you start the year with the best intentions to send out more frequent communications? A regular cadence is crucial to messaging but lack of time, lack of resources, and lack of great content can stall the best-laid plans. You can still make 2019 a year of great IT communications with a little help.
Create your curated collection of content topics here. We will schedule your communications for up to a year on your behalf with great content to match your curated list. The communications still come directly from you, at your discretion, but we take care of the heavy lifting.
Start by curating your content topics, then let's discuss messaging options.
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